The $125 Million Empire: 5 Shocking New Moves Alex Cooper Is Making In 2025 After Leaving Spotify
Alex Cooper, the powerhouse behind the *Call Her Daddy* podcast, has officially cemented her status as a media mogul, transitioning from a controversial co-host to the "Founding Father" of a multi-million-dollar empire. As of December 2025, the world of podcasting is bracing for a seismic shift as her monumental $125 million deal with SiriusXM is set to fully kick off, marking the end of her groundbreaking, but sometimes tumultuous, partnership with Spotify. This new era sees Cooper not just hosting a show, but strategically launching an entire media network aimed at Gen Z, proving that the controversial "Daddy Gang" brand has matured into a sophisticated, high-value business venture.
The latest updates reveal that Cooper is aggressively expanding her influence into film, television, and creator management. Her net worth, now estimated at a staggering $60 million, is a testament to her business acumen and her ability to connect with millions of listeners on a deeply personal, unfiltered level. From her high-profile marriage to a Hollywood producer to her new role as a media executive, here is a deep dive into the most current and shocking moves Alex Cooper is making in 2025.
Alexandra Cooper: Full Biography and Profile
Alexandra "Alex" Cooper rose to prominence by turning candid, often explicit, discussions about sex, relationships, and female empowerment into a global phenomenon. Her journey from collegiate athlete to media executive is a masterclass in modern entrepreneurship.
- Full Name: Alexandra Cooper
- Date of Birth: August 21, 1994
- Age (as of 2025): 31
- Birthplace: Newtown, Pennsylvania, U.S.
- Parents: Laurie Cooper (Psychologist) and Bryan Cooper (Former Athlete/Entrepreneur)
- Education: Boston University (Graduated 2017 with a Bachelor of Arts/Science)
- Early Career: After college, she briefly worked in production and media before co-creating the *Call Her Daddy* podcast in 2018. She was also a Division I athlete, playing soccer for Boston University.
- Marital Status: Married
- Husband: Matt Kaplan (Hollywood Producer and co-CEO of Trending Media Company)
- Wedding Date: April 6, 2024 (Riviera Maya, Mexico)
- Net Worth (2025 Estimate): $60 Million
1. The $125 Million SiriusXM Deal That Ends the Spotify Era
The single biggest piece of news defining Alex Cooper's 2025 is the end of her exclusive distribution and advertising partnership with Spotify and the monumental move to SiriusXM. While her initial $60 million deal with Spotify in 2021 was historic, her new multi-year deal with SiriusXM is valued at an astonishing $125 million.
This massive contract is not just for the *Call Her Daddy* podcast itself. It is a deal to grow her entire multimedia empire, promising exclusive content and a broader reach starting in 2025. This transition signifies Cooper's evolution from a single podcast host to a high-level executive who commands one of the most lucrative contracts in media history. The move to SiriusXM allows Cooper to leverage their wide-ranging platform, including their vast satellite radio and streaming services, to capture new audiences beyond the initial "Daddy Gang."
The original split from Barstool Sports and the subsequent deal with Spotify showcased her business savvy, but the SiriusXM contract solidifies her as a permanent fixture in the top tier of global media creators, alongside names like Joe Rogan.
2. Launching The Unwell Network: A Gen Z Media Powerhouse
Beyond the podcast, Cooper has channeled her entrepreneurial energy into building a platform for the next generation of creators: The Unwell Network. Launched in 2023, the network is focused on Gen Z, aiming to provide a supportive and authentic platform for nascent creators.
Cooper, who has dubbed herself the "Founding Father" of this creator-led media revolution, has already signed major talent. Notable creators who have joined the Unwell Network include:
- Alix Earle: The viral TikTok star known for her "Get Ready With Me" videos.
- Madeline Argy: A popular podcaster and internet personality.
The network's goal is to connect brands with Gen Z women through innovative campaigns, live events, and original productions, all while maintaining Cooper's distinct, unfiltered voice. This strategic move ensures her influence extends far beyond her own show, building a sustainable media company that is not reliant on a single podcast.
3. Expanding into Hollywood with New Hulu Projects in 2025
Alex Cooper is officially moving from audio to visual media, expanding her role to that of a television producer. This is a crucial step in her multimedia strategy.
Two major television projects are slated for 2025 on Hulu:
- *Call Her Alex* Docuseries: Set to premiere in June 2025, this docuseries will offer an intimate, behind-the-scenes look at Cooper’s life, her career evolution, and the business decisions that led to her massive success. It promises to pull back the curtain on the woman behind the microphone.
- *'Overboard for Love'* Dating Series: Cooper is producing a new dating series for Hulu. This project, produced under her Unwell Network banner, signals her intent to create original, Gen Z-focused reality content, leveraging the relationship and dating expertise she gained from *Call Her Daddy*.
These projects show her commitment to establishing herself as a serious Hollywood figure, teasing future "film and television projects" beyond her current slate.
4. The High-Profile Marriage to Matt Kaplan: A New Personal Era
While the podcast is known for its sex-positive and often single-life content, Cooper’s personal life has taken a significant turn toward stability. She married Hollywood film producer Matt Kaplan in a stunning destination wedding in Riviera Maya, Mexico, on April 6, 2024.
Kaplan, who co-founded Ace Entertainment and is known for producing films like *To All the Boys I've Loved Before*, was instrumental in helping Cooper navigate the complex business landscape of her podcast deals. Their relationship, which began on a Zoom call in 2020, has been a key theme in recent *Call Her Daddy* episodes, providing a new layer of mature relationship advice to the "Daddy Gang."
The wedding details, including the Riviera Maya beach ceremony, were highly publicized, offering fans a glimpse into the private life of the famously candid host. This new chapter marks a pivot in her content, balancing the raunchy advice with the realities of marriage and long-term commitment.
5. The Evolution of the 'Daddy Gang' Brand and Topical Authority
The evolution of *Call Her Daddy* from its controversial beginnings with former co-host Sofia Franklyn to its current iteration as a solo, high-production interview show is remarkable.
Today, the podcast is consistently ranked as the most-listened-to podcast by women, hosting A-list celebrities and cultural figures for deep, honest discussions that go beyond surface-level chatter.
Cooper's brand has matured from "sex-advice" to "life-advice," covering topics like mental health, business, and personal growth. Her inclusion on the 2025 TIME100 Creators List further validates her influence, placing her in the "Titans" category. This shift in topical authority—from niche controversy to mainstream influence—is the final and most lasting move she is making in 2025, ensuring her empire remains relevant for years to come.
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